Windfall Inc. is proud to announce that marketing veteran Kara Crider Bapisteller has been selected as the new Marketing Manager. A champion of applying leading-edge marketing technologies, Kara brings both a strategic branding mindset and a deep technical acumen in marketing automation to this role.

Kara will provide leadership and expertise to drive adoption of the Windfall group savings program for small to medium sized businesses and associations. She will also focus on growing Windfall’s lineup of premier brand-name suppliers to help Windfall members save even more on essential business products and services.

“I am very excited for the future of Windfall with our new addition,” said Donna Marks, President and CEO of Windfall. “As an innovative company, Kara’s background and skills are exactly what we need to continue our growth. I’m looking forward to her expertise and enthusiasm to champion our message in our current markets and beyond.”

Kara has worked for leading technology organizations, including dESCO LLC, CallMiner and Gartner. Originally from Buffalo, NY, Kara holds a B.S. in Business Management from Florida Gulf Coast University in Estero, FL, and is a 2004 graduate of Leadership Buffalo.